A Dear Friend
of mine spent 14 months looking for a new job. It was 2006. The economy was hot. He was a very competent ecommerce executive, and his resume was a showcase of great companies and meaningful experience. On paper, there was no reason the guy should have had trouble.
But he did.
And at $180K per year in lost earnings, it was costing him a bundle to look for a job. Credit card debt began to mount up. He had to refinance his house and live on the equity, he chewed into his savings, and he began to fight with his wife – who couldn’t understand what the problem was.
So what happened? Why did it take so long for him to find his next job? Well, we’ll get into that. But the short answer is that he was great at doing his job, but he was lousy at marketing himself.
